Our Strategic Plan

Strategic evangelism – moving intentionally and swiftly.

At Reaching Souls, we are not wandering around aimlessly and hoping for the best. We have a goal, we’re intentional, and we measure the results.

Core Focus

Brand Promise
How? We go

We are focused on a singular goal – to reach as many people as possible with the Gospel as quickly as we can. We hold both ourselves and our National Missionaries accountable to our goal, and we accurately measure the results of the ministry. This is our promise to you.

Operating Principles

Only God can do it.

Embrace the speed of change.

Be agile in disruptive times.

Time is short. Be courageous. Act now.

1 Year Plan

What Does It Look Like?

– Green-light 261 new National Missionaries (144 women & 117 men)
– Yellow-light 400 missionary reserves
– Establish first women Associate National Directors
– Explore and evaluate Ethiopia and Madagascar
– Upgrade field data collection and communication
– 5 digital discipleship countries

3 Year Picture

What Does It Look Like?

– 2,900 men National Missionaries
– 300 women National Missionaries
– 500,000 open-air meetings
– 20 countries
– 5 digital discipleship countries
– 35 US Staff
– RSI as a leader in ministry collaboration and partnerships
– Strategic initiatives in high-Muslim and high-population countries
– Promotion of RSI book
– National Awareness
– RSI as thought leader in industry

10 Year Goal

one billion

cumulative salvation decisions

Salvation Decisions

Give today and become a partner in the ministry of Reaching Souls International. See the Gospel shared with millions of people around the world each year.