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Our Strategic Plan

Strategic evangelism – moving intentionally and swiftly.

At Reaching Souls, we are not wandering around aimlessly and hoping for the best. We have a goal, we’re intentional, and we measure the results.


Core Focus

Brand Promise
How? We go


We are focused on a singular goal – to reach as many people as possible with the Gospel as quickly as we can. We hold both ourselves and our National Missionaries accountable to our goal, and we accurately measure the results of the ministry. This is our promise to you.

Operating Principles

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Only God can do it.

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Embrace the speed of change.

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Be agile in disruptive times.

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Time is short. Be courageous. Act now.

Salvation Decisions

Give today and become a partner in the ministry of Reaching Souls International. See the Gospel shared with millions of people around the world each year.